Have you ever pictured your ideal vacation? Perhaps at one time, you have pictured the ideal holiday celebration or the ideal vacation. Surely you have a concept of the ideal direct sales or network marketing management. However, while you might have thought of the ideal sales presentation, the ideal recruit, or the ideal customer, you probably never considered how ideas might be getting in the way of you experiencing what you desire in your marketing management.
Here is a definition to use as a reference point.
Ideal: Thought of as perfect or as a perfect model, exactly as one would wish.
Most likely that definition did not jump out and grab you because it is what you expected. But what I want you to notice is that from the standpoint of “IDEAL,” anything less than ideal is not only seen as something less than perfect but also as something that is not good enough or not right!
This is where ideals get rather tricky because once you attempt to run your marketing management from your ideas it is nearly impossible to experience your customers, your sales team, and even your company as ideal. In other words, your marketing manager will have a difficult time living up to your idea of “the perfect marketing management.” There will always be something or someone in it to keep you upset and/or dissatisfied.
You are never going to be able to control every situation or person. You can do a brilliantly persuasive demonstration, and the person who ordered $300 of products may cancel his/her order if he/she loses his/her job the next day. You can be wonderfully supportive of a new recruit, and that individual may become overwhelmed and paralyzed by the personal responsibility required for a home marketing management. You may be a stud at selling a line of products that your company decides to pull from the product line. Because all of those situations are less than ideal, it is easy to see how situations like that create upset in one’s perception of one’s marketing management. Look at what can happen, however, when you let go of your ideas and you replace them with values.
The following is a definition that might also prove useful with marketing management
That which is marketing management desirable or worthy of esteem for its own sake. A thing of quality, having intrinsic worth. A few weeks ago I looked at replacing my ideas for values and I experienced a rather remarkable breakthrough. I could not help noticing that from the standpoint of my ideas, our house was less than adequate with its beat-up baseboards, its popcorn ceilings, and its cookie-cutter outside appearance. However, by exchanging my ideas of “house” for my values of “home,” I realized that the things I value were clearly expressed – Mind, Self-Expression, Fun, and Joy.
The gorgeous musical instruments and the many bookcases in every room readily communicate our family’s passion for Mind. The artwork collected from our travels around the world and all of our families framed achievements highlight our appreciation of self-expression. The impressive number of board games and puzzles as well as apple computers clearly broadcasts, “Fun activities start here!”
By considering what I valued in a home as opposed to what constituted my ideal house I realized that my joy filled my home. Do I need to mention that becoming awake to your joy creates far more possibilities than paying attention to your limitations? When you focus on the specific details of ideals you lose sight of the unlimited possibilities available from values.
As you move full swing into the new year or any new day for that matter, I encourage you to take a moment right now to reflect on the values you wish to express in your marketing management. When I looked at my work and marketing management I knew immediately that I wanted to express Passion, Joy, Fun, and Gratitude. Certainly, I do not expect my values to be the same as yours but let us pretend for a minute that they were.
the impression that you are the marketing management
If the person who ordered $300 of products calls to cancel his/her order the following day, your expression of gratitude that he/she called to tell you right away would most likely leave him/her with the impression that you are the marketing management. Let’s see, when customers start thinking of you as a model professional, can you see how they might tell more people about you?
If a new recruit ends up feeling overwhelmed and paralyzed by the personal responsibility required for a home marketing management, your emphasis on fun and joy may be the magnet that pulls him/her to attend a monthly meeting, where he/she ultimately gets what he/she needs to overcome his/her initial resistance to personal growth.
If your company decides to pull your favorite product line from its collection, your commitment to a passion for your marketing management and customers could allow you to discover that you have the ability to get fascinated with your company’s other products.
Unfortunately, your ideas about the way all orders should transpire, your ideas about “good recruits” and what they look like and what they achieve in their first 30 days, and your ideas about your company’s policies and activities all get in the way of you creating and running a direct sales marketing management that leaves you energized and ready to take on the world!
Take a few minutes today to notice some of the ideas you have in your marketing management in the areas of your customers, your sponsor, your recruits, and your company. Reflect on the times you felt frustrated in any of those areas and how your ideals got in the way by making situations or people wrong because they failed to meet your ideals. Then ponder the values that would most inspire you in your marketing management and commit to operating your direct sales marketing management with those values as your foundation.